UpForge × Scoutline Capital

Strategy.
Capital.
One sprint.

Market entry from UpForge. Fundraising from Scoutline. One 12-week programme — both tracks run in parallel.

23+
Clients
18
Industries
6
Countries
12
Weeks to Close
UpForge × Scoutline Capital
The Two Firms
Two firms, one joint engagement. You get both teams working as a single unit.

UpForge Consulting LLP

Market Entry · Strategy · Execution

Hands-on market entry, competitive positioning, campaign execution, and operations support. We don't just advise — we build.

Scoutline Capital

Sell-Side Advisory · Fundraising

Financial modelling, pitch deck design, investor matching, and direct outreach. They handle the capital side so you stay focused on building.

Why This Exists
Most founders fix strategy OR fundraising. Very few fix both — at the same time.
The two gaps most startups miss

The strategy gap

Great pitch. No market plan. Investors ask the hard questions and the deck falls apart.

The fundraising gap

Good product. No financial story. Market traction that never turns into a term sheet.

The 12-Week Sprint
Strategy and fundraising run at the same time — not back-to-back. Each phase has deliverables from both firms.
Phase Weeks UpForge — Strategy Scoutline — Fundraising
01 1–2 UpForgeMarket entry framework, Competitive landscape, Target segment mapping ScoutlineFinancial model (v1), Valuation range, Fundraise target
02 3–4 UpForgeGo-to-market narrative, Positioning visuals, Channel strategy ScoutlineInvestor pitch deck, Unit economics, Financial projections
03 5–8 UpForgeCampaign execution, Market activation, Operations setup ScoutlineCurated investor list, Direct outreach, Target: 15–25 conversations
04 9–12 UpForgeRisk & crisis review, Operations handoff plan, Post-entry roadmap ScoutlineMock pitch + Q&A prep, Negotiation advisory, Fund incorporation planning

Exact scope and pacing are agreed at kickoff. This is the typical programme shape, not a rigid contract.

Who This Is For
The joint programme works best for a specific kind of founder. See if this sounds like where you are.
01

Early-stage founders

Pre-seed to Series A. You have a product, early traction, and a market you want to enter seriously.

02

Raising in 3–6 months

Not hypothetically. You have a real fundraising intent and need a financial story to back it up.

03

No full-time strategy or BD hire

You need both strategy execution and investor outreach handled — not just advice on what to do.

04

Multi-industry, cross-border

Security, FnB, Ed-Tech, Jewellery, Logistics, Consumer Goods — across 6 countries so far.

Common Questions
Is the 12-week timeline fixed?
No. It's the typical shape, not a rigid contract. Scope and pace are agreed at kickoff based on where you are. The roadmap on this page is indicative.
Do you guarantee a fundraise close?
No. We handle strategy, preparation, and outreach on your behalf. The "15–25 investor conversations" is a programme target, not a guarantee. Fundraising depends on many factors outside any adviser's control.
Are you a registered investment adviser?
No. UpForge Consulting LLP and Scoutline Capital are consulting and startup advisory firms. Neither is registered as an Investment Adviser under SEBI (Investment Advisers) Regulations, 2013, or any other regulated intermediary. Services are advisory in nature only.
What industries do you work with?
Across both firms: Security, FnB, Ed-Tech, Jewellery, Logistics, Consumer Goods — 18 industries to date. We'll let you know on the first call if your sector isn't a fit.
Where are you based?
UpForge Consulting LLP is incorporated in Mumbai, Maharashtra, India (LLPIN: ACR-4016). Scoutline Capital operates at scoutlinecapital.in. Both firms have worked across 6 countries.
Get In Contact
Ready to build your market and raise capital? Book a session with the team.
Book a Free Call →

Or write to us at outreach@upforgeconsulting.com

Legal Disclaimer

This page is for general informational purposes only and does not constitute financial advice, investment advice, or any regulated advisory service. UpForge Consulting LLP (LLPIN: ACR-4016, incorporated in India under the Limited Liability Partnership Act, 2008) and Scoutline Capital are consulting and startup advisory firms. Neither entity is registered as an Investment Adviser under the SEBI (Investment Advisers) Regulations, 2013, nor as a stockbroker, merchant banker, portfolio manager, or any other regulated intermediary under applicable Indian or foreign law. Nothing on this page should be construed as a solicitation to invest in any security or financial instrument.

All services described are advisory and consulting in nature. Engagement does not guarantee the successful raising of capital, completion of any transaction, or any specific business outcome. The "15–25 investor conversations" figure is a programme target, not a guarantee. Financial models and projections prepared during engagements are indicative only — not investment advice and not a guarantee of future performance.

The 12-week roadmap on this page is indicative and tentative. Actual scope, timeline, and deliverables are defined in a separate written engagement agreement with each client. Nothing on this page constitutes a binding offer or contract. Client statistics (23+ clients, 18 industries, 6 countries) reflect aggregate historical work by both firms as of the date of publication and are subject to change without notice. Clients are advised to seek independent legal, financial, tax, and accounting counsel before entering any investment transaction or fundraising process. Any engagement is governed solely by the terms of a separate written agreement executed between the parties.