Gradient Background

NO MORE SPRAY & PRAY LAUNCHES!
ENTER THE MARKET LIKE YOU RULE IT.

From strategy to execution, we stand by your side to ensure your launch is smooth, powerful, and successful. Our proven process helps you validate, plan, and launch with clarity — minimizing risk and maximizing impact.

Ready to break into new markets or launch your next big idea?

Info 1
Info 2
Inspiration that keeps us going

"73% of executives say entering a new market is more difficult than expected."

CE Interim

"For every successful market entry, about four fail."

McKinsey & Company

"42% of Indian startup failures are due to misreading market demand."

Counsel India

34% of small businesses that fail lack the proper product-market fit.

Exploding Topics

"Inadequate market understanding and poor execution contribute to approximately 70% of market entry failures."

McKinsey & Company

"More than 60% of failed product launches are due to incorrect assumptions about customer needs."

Nielsen Breakthrough Innovation Report

"Copy-paste strategies fail in 70% of new markets."

Boston Consulting Group (BCG)

"Just 20% of start-ups launch successfully and reach product-market fit."

McKinsey & Company

"Companies that conduct in-depth market research before entry are 30% more likely to succeed internationally."

Harvard Business School

"A tailored go-to-market strategy increases the odds of success by 25%."

Kellogg School of Management, Northwestern University

"73% of executives say entering a new market is more difficult than expected."

CE Interim

"For every successful market entry, about four fail."

McKinsey & Company

"42% of Indian startup failures are due to misreading market demand."

Counsel India

34% of small businesses that fail lack the proper product-market fit.

Exploding Topics

"Inadequate market understanding and poor execution contribute to approximately 70% of market entry failures."

McKinsey & Company

"More than 60% of failed product launches are due to incorrect assumptions about customer needs."

Nielsen Breakthrough Innovation Report

"Copy-paste strategies fail in 70% of new markets."

Boston Consulting Group (BCG)

"Just 20% of start-ups launch successfully and reach product-market fit."

McKinsey & Company

"Companies that conduct in-depth market research before entry are 30% more likely to succeed internationally."

Harvard Business School

"A tailored go-to-market strategy increases the odds of success by 25%."

Kellogg School of Management, Northwestern University

WHAT WE DO?

"From Idea to Impact — We Build Market-Ready Brands."

At Upforge, we specialize in turning ambition into action. Whether you're a startup looking to launch or an established brand entering new territory, we provide the tools, strategies, and momentum you need to make a powerful market debut — and keep growing.

Brand Launch
Brand Launch Back
Launch Strategy
Launch Strategy Back
Geographic Expansion
Geographic Expansion Back
Channel Expansion
Channel Expansion Back
Customer Segment Entry
Customer Segment Entry Back
Customer Segment Entry
Customer Segment Entry Back

OUR PROCESS

The UpForge 8–Step Flagship Process
Built For Brands That Are Ready To Move
STEP 1
Business & Founder Context Alignment
Understand founder vision, constraints, and what "winning" looks like.
STEP 2
Market & Competitive Landscape Analysis
Scan trends, threats, saturation, and whitespace.
STEP 3
Customer Intelligence Deep Dive
Extract true pain points through direct user insight.
STEP 4
Strategic Wedge & MVP Offering Design
Lock the use-case, design the leanest testable offer.
STEP 5
GTM Channels & Message Testing
Launch across 1–2 focused channels, test narrative and positioning.
STEP 6
Pilot, Pricing & Iteration Loop
Run lean pilots, validate pricing, track usage, optimize fast.
STEP 7
Scale Playbook & Ops Engine
Codify what works, build systems, hire or automate..
STEP 8
Ongoing Performance & Growth Governance
Monitor KPIs, embed feedback loops, and refine the roadmap for sustainable growth.

WE MAKE IT COUNT

Whether you're launching a new product, entering a new market,
or rethinking your strategy from the ground up – this is how we forge brands that lead
No Cookie–Cutter Plans
We don't hand you a generic deck and walk away. We craft strategies that fit your business and market—perfectly.
We Hustle With You
We don't just give advice — we roll up our sleeves and help you make things happen, from start to finish.
We Listen and Adapt
We pay attention to what the market tells us and adjust the plan as we go — no rigid "one-size–fits–all" approach here.
Step–by–Step Support
We guide you through every step, from research to launch and beyond, making sure nothing falls through the cracks.
Flexible Engagements
Whether you need help with just the early research or the full launch, we tailor our support to what you actually need.
No Cookie–Cutter Plans
We don't hand you a generic deck and walk away. We craft strategies that fit your business and market—perfectly.
We Hustle With You
We don't just give advice — we roll up our sleeves and help you make things happen, from start to finish.
We Listen and Adapt
We pay attention to what the market tells us and adjust the plan as we go — no rigid "one-size–fits–all" approach here.
Step–by–Step Support
We guide you through every step, from research to launch and beyond, making sure nothing falls through the cracks.
Flexible Engagements
Whether you need help with just the early research or the full launch, we tailor our support to what you actually need.

WHO WE ARE

We're not your typical consulting firm—and we don't want to be

UpForge was founded by three teenagers with big ideas and even bigger ambition. What started as saying yes to every project has grown into a 8–member team helping 8+ clients across 7 industries enter markets with clarity and confidence.

We're obsessed with strategy, culture, and everything it takes to make ideas launch, stick, and scale. In our first year alone, we built over 100 real-world–tested tools and frameworks to help businesses move faster and smarter.

We bring fresh thinking, digital-native instincts, and a relentless drive to help early-stage ideas become market-ready ventures.

We're young. We're in it. And we're just getting started.

Shardul Singh
Shardul Singh
Founder, CEO
AGP'25 | IIMB'27
Gaurav Kalal
Gaurav Kalal
Co-Founder, CTO
MU '27
Zaara Zaidi
Zaara Zaidi
Co-Founder, COO
JMI'27
Avishi Mishra
Avishi Mishra
CMO
IIMJ'27
Dhruv Bagle
Dhruv Bagle
CFO
IIMB'27
Saloni Gandhi
Saloni Gandhi
CSO
DU | IIMB'27
Simran Changani
Simran Changani
Research Analyst
KC'26 | IIMB'27
Tirth Virkar
Tirth Virkar
Financial Analyst
IIMI'27/29

WHAT WE THINK

At Upforge, we believe that successful market entry isn't just about showing up — It's about showing up ready. In today's crowded landscape, brands need more than good ideas; they need clarity, agility, and the courage to stand out.

We think strategy and execution should be inseparable. We think growth should be built, not guessed. And we think every brand has a story worth telling — if it's told with purpose.

We are not just helping brands to get in
We are helping them to take a position in it.

CLEAR STEPS, SMART MOVES, REAL TRACTION

Whether you're launching your first product or entering your next market, we're here to help you build something that lasts — and moves fast.

At UpForge, we don't wait for the future.
We help brands shape it.